Social networks and online casinos are two of the biggest phenomena on the web today. Twitter and Facebook conquered the entire digital universe, allowing people from all over the world to communicate with each other for common interests. As one of the most active communities in the online world is the online gaming community, it was only a matter of time before these two worlds collided. And now, online casino operators are finding ways to integrate social media applications into their websites.
ShoutBox is a social networking application launched by Bwin, and is becoming very successful, allowing online players to chat with each other while playing online casino games. The application allows players to invite contacts to try games and participate in online tournaments, such as slots or poker tournaments. Online gambling experts believe that this type of social network will become an integral part of the online casino of the future.
Online gambling sites that have not installed their sports betting sites own social media applications use existing social networking sites to keep current participants interested and bring new ones on board. Twitter accounts and Facebook fan pages are ways in which casino operators expand their reach, using advertising promotions and answering questions quickly. There are even games on Facebook, like Zynga Poker, that web casinos use to spark interest in their sites. These social media tournaments allow players to compete for free, encouraging them to visit the owner’s gambling website.
But while Facebook is extraordinarily popular around the world, in the UK, it is not as popular as the online game itself. A 2010 survey by Nielsen reported that, in the UK, the number of players on the Internet increased by 40% over the previous year, while the increase in the use of social media in the UK was significantly less.
The UK is the world leader in online betting, so the numbers are not that surprising. Other European countries are following closely, as most of Europe has already regulated gambling on the web. When the numbers are low, it is clear that middle-aged men are responsible for most of the number of online bets in the UK, although women are also big fans, with poker and bingo being the most popular games. among the British.
As many of the web players in Britain are middle-aged and as many Facebook users tend to be younger, it may be that the mix of social networks and gambling does not occur on such a large scale until the very ones casinos build social networks. network on the sites themselves.
In addition, if the US finally regulates online gambling, making it clearly legal, rather than residing in somewhat vague legal status as in 2010, several UK gambling companies are prepared to apply for licenses to operate on USA, and this should marry online games with social networks even more strongly.